How EQ4AI uses your information

Draft, November 2026

This policy explains what information EQ4AI collects when you use this website and take the EQ4AI self-reflection assessment, how it’s used and the choices you have. In short: we collect your email address and your answers, we use them to give you your results, and we never sell your data or use it for marketing.

Who we are

EQ4AI is run by Kat So, a sole trader trading as EQ4AI. Kat is the data controller for the information described here, which means she decides how it is used and is responsible for protecting it.

Contact: kat@katsocoaching.com
Postal address: To be added
ICO registration number: To be added

What we collect

Your email address, which you give us when you take the assessment.
Your answers to the 36 assessment statements, and the results generated from them.
Basic technical information that our hosting provider records automatically when you visit, such as your IP address, browser type and the time of your visit.

The assessment doesn’t ask for your name, employer or job title. If you book a call with us, we also collect the details you give when booking, such as your name, email address, organisation and what you’d like to discuss. Please don’t include any sensitive personal information in free-text fields.

How we use it

Purpose	Information used	Lawful basis
To generate your results and send them to you	Email address, answers	Legitimate interests: providing the assessment you asked for
To produce anonymised group results when your employer runs the assessment with your team	Answers only, with email removed	Legitimate interests: supporting your organisation’s team development
To review and improve the assessment	Anonymised answers only	Legitimate interests: maintaining a reliable, useful tool
To arrange and prepare for a call you book	Booking details	Taking steps at your request before any agreement
To keep the website secure and working	Technical information	Legitimate interests: running the website

We will only use your assessment email address to give you your results. We won’t send you marketing or add you to a mailing list.

Who can see your information

Kat So is the only person who can see individual responses with email addresses attached.
Dr Leigh Morris, Chartered Psychologist and co-creator of the assessment, may see anonymised responses (with email addresses removed) to help review and improve the tool.
Employers. If your organisation asked you to take the assessment, they will only ever see anonymised, combined results for a group. They will never see your individual answers or results. Group results are only shared where enough people have taken part that no individual can be identified.
Service providers. Our website and assessment are hosted by Netlify, Inc., which stores your responses on our behalf. Call bookings are handled by Calendly LLC. Both are based in the United States, so your information may be transferred outside the UK. To be added

We never sell or rent your information.

How long we keep it

We keep your email address and individual responses for up to 2 years, then delete them. Anonymised data that can no longer identify you may be kept longer to help improve the assessment.

Cookies

This website does not use cookies for tracking or advertising.

Your rights

Under UK data protection law, you have the right to:

ask for a copy of the information we hold about you
ask us to correct anything that’s wrong
ask us to delete your information
object to how we use your information, or ask us to restrict it

To exercise any of these rights, email kat@katsocoaching.com. We’ll respond within one month.

If you’re unhappy with how we’ve handled your information, you can complain to the Information Commissioner’s Office (ICO) at ico.org.uk or on 0303 123 1113. We’d appreciate the chance to put things right first, so please contact us before going to the ICO.

Changes to this policy

If we change how we use your information, we’ll update this page and the date at the top.